Tocaya Coffee Roasters
After a remarkable transformation in their visual identity, Tocaya Coffee Roasters needed a new website that not only aligned with this new phase but also kept pace with their continuous growth.
My role
- Redesign and reconstruction of the website following the new visual guidelines created by Casa Rex.
- Integration with the new ERP and updates to logistic and payment gateways.
- Compliance with LGPD (Brazilian General Data Protection Policies).
- Enhancements in the content, product, and order management flow and experience on the website.
- Proper implementation of Google Analytics.
- Significant improvements in website performance and loading times.
- Utilization of AI tools for developing and implementing code improvements.
Results
- Smooth transition: The new website went live within weeks, experiencing only a few minutes of downtime.
- Simple and efficient order management: Substantial improvement in e-commerce order processes through automation.
- Enhanced data insights: More precise data collection leading to sharper insights for informed business decisions and strategies.
- Blazing fast loading: Achieved a remarkable improvement in loading speed, with GTMetrix grade leaping from C to A, thanks to an effective CDN and caching.
“André has been with us since our brand's inception and has been particularly helpful in the later months, during our website revamp. He has also assisted with the transition of our ERP system and its integration with our e-commerce, helping us understand how the two programs work so that our operations flow smoothly. I highly recommend his work and professionalism.”
Juliana GananFounder
